Forrester Research, a global research and advisory firm, has analysed services offered by banks in order to find the most innovative solutions. mBank has proven to be beyond competition, taking the first place in the category of online banking in Europe and coming at the forefront among the best mobile banking solutions in the world.
mBank is the leader in this area since it is able to combine the categorisation of expenditures with the transaction history and enables users to check their current balance by means of only one click;cross-selling:
- mBank overtook the competition thanks to its special section devoted to its offers, the possibility to decide which ones are to be used within the transaction history and the mOkazje application on Facebook;
- assisted service features: In the research it was evaluated how easy it is to obtain support of a bank consultant in transactional service. mBank proved to be the best thanks to its video banking (the Online expert service).
Report on mobile bankingmBank reached the podium in other two reports on mobile banking prepared by Forrester as well- in both international and European editions - coming third and overtaking in the global ranking as many as 30 other banks("Comparison of functionalities offered in the scope of mobile banking in Europe in 2014").Among the major strengths of the Polish banking application the authors of the report named a wide range of functions offered (e.g. the possibility of opening deposits), security, the convenience of registration and logging into mBank applications (pairing of device in the transactional system and PIN authentication). On the other hand, the tools aiming at cash management and mOkazje, which is the first and currently one of the very few solutions of this kind in terms of personalized sale on the European market, were deemed by Forrester to be the benchmark for the entire market.
- We are very proud of the position against other banks that mBank reached thanks to its innovativeness. Not only are the solutions that we developed on the Polish market from scratch world-class, but also they are being recommended as the benchmark and the example of good practices for other institutions.We belong to the avant-garde of global banking, it is us whoset the trends - said Michał Panowicz, Managing Director for Marketing and Retail Banking Development. - Currently we have the best electronic banking in Europe, banking that our clients are able to use fully on their mobile devices, since that is what it had been developed for.
Additionally, it is the safest one and one of the most functional mobile applications in the world.
Never before had any Polish bank been so appreciated globally. It inspires us to do more - Panowicz added.mBank was one out of two financial institutions from Poland whose offers were analysed by Forrester and the only one which reached the podium in the rankings.
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