The net profit of the BRE Bank Group was close to PLN 600 million in H1 2013. The Bank acquired more than 40 thousand new clients. It also launched new mBank, the transactional service for retail clients in a completely new format.
mBank’s new transactional service built from scratch by a team of more than 200 was launched in June. At the same time, mBank was rebranded; its new logo will replace the other BRE Group brands by the end of the year.In the new mBank, the existing products and services are handled in an easier and more client-friendly fashion not least owing to design. The new mBank interface is nothing like the previous format of the service.The new logo is much more than a trademark: it is an advanced branding concept based on several versions of the logotype which smartly fit each type of product offer and client group. The logo facilitates identification of the Bank’s different offers sold under a single shared brand.In anticipation of the blending of the existing offers of mBank and MultiBank, mBank clients can even now use the market’s most popular free-of-charge on-line account as well as new products including Aquarius bank accounts and cards (Premium Offer) addressed to affluent individuals, accounts with free-of-charge ATM access, and Multi mACCOUNTs with preferential service at MultiBank branches.
In H1 2013, the Bank was a major player on the structured finance market, where it offers M&A project finance, syndicated facilities and mezzanine finance. BRE Bank took part in 20 syndicated and bilateral credit facilities and the total new commitment under such finance stood at PLN 954 million.As a result of the growing number of clients and active cross-selling, the sales of transactional banking products also increased significantly. The number of direct debits executed in H1 2013 was 2.3 thousand, an increase of 15.2 percent year on year. The number of clients who use the most advanced cash pooling solutions increased by no less than 18.1 percent over that period.